Food from real farms, not animal factories!
It’s time to change our shopping habits and pledge to buy only meat from real farms, not animal factories (or go meat-free)!

The Pig Pledge campaign asks you to join the growing number of people who only buy meat from real farms, not animal factories (or go meat-free). Through the power of our purses, it is possible to free pigs from intensive conditions that impact the health of animals, people and the planet. Take the Pig Pledge now and join the global movement!

pledge Take your Pig Pledge today

/ What’s the difference?

Despite the fact that the UK has some of the highest welfare standards in Europe, a large proportion of UK meat is produced using intensive methods that allow for practises such as teeth clipping, tail docking and cramped living spaces on bare concrete floors. We want people to be aware of the difference their shopping choices can make to animals, people and the environment.

Know your supermarket labels




Free range



Outdoor bred



Freedom Food



Red Tractor



No welfare label



Find out more


How do supermarket labels differ?

Look for high welfare labels in your local shop or supermarket, or talk to your local butcher. Better still, shop at your local farmers’ market or source high welfare meat online.


Isn’t high welfare meat too expensive?

Cover the extra cost by buying cheaper cuts and reducing your meat intake, which is healthier.


Where can I find high welfare?

Use our global map and directory to help you find high welfare pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers.

Meet ‘Super Pig’, the Pig Pledge mascot

Super Pig, the Pig Pledge mascot oversees a football game with a corrupt referee, which highlights the skewed policies that penalise small farmers while giving generous handouts to agribusinesses that kill wildlife with pesticides and destroy rural communities with land grabs »
More videos

Comments we’ve received about the #PigPledge

“Governments are not currently helping to improve pig welfare or restrict the routine overuse of antibiotics in animal factories so it is up to us as consumers to bring about change. 
When it comes to pork, please change your shopping habits to support a better future for pigs, farmers and the planet by buying meat from real farms not animal factories. To highlight your commitment, please sign the Pig Pledge”
Tracy Worcester, Director of Farms Not Factories
“We’re downgrading the role of meat to being yet another cheap sandwich filler. Meat is a precious food and the animals that provide it should always be looked after in the best possible conditions”
Hugh Fearnley-Whittingstall, chef & “real food” campaigner
“As a former pig-keeper I wholly support and applaud the Pig Pledge campaign and all other efforts to make pigs’ lives more humane. I am really pleased to sign this pledge and hope that many, many more people will too”
Rosie Boycott. Writer, broadcaster & food advisor to the mayor of London
“The pig pledge reminds us that by our own actions we can change the world. We must all use our purchasing power to boycott meat from these animal factories”
Patrick Holden, speaker & campaigner for organic food and founding director of the sustainable food trust
“I like pork that doesn’t leak water and taste of nothing. Properly -raised pork has flavour, smells like heaven, and produces proper crackling”
Prue Leith. Restaurateur, caterer, television presenter/broadcaster and cookery writer
“Treating pigs as industrial production units on such an intensive level is not only shameful but also unsustainable. It is the antithesis of what people want the British countryside and farming to be and it poses a potential threat to human health and the environment”
Dominic West. English actor. He is best known for his role as Detective Jimmy McNulty in the HBO drama series The Wire
“For far too long, the link between the overuse and misuse of antibiotics in intensive farming and the serious threat from antibiotic resistance have been utterly ignored”
Zac Goldsmith, British conservative party politician, environmental journalist and entrepreneur
“If you care about the health and welfare of the pigs that make your bacon, then sign the Pig Pledge and support the farmers who care as much as you do”
Jools Holland, OBE DL is a composer, pianist, bandleader and broadcaster
“Everyone should understand what good agriculture means and why it matters; you can’t cook good food and not make this connection”
Barny Haughton, Founder and Director of Square Food Foundation
“Everyone should understand what good agriculture means and why it matters; you can’t cook good food and not make this connection”
Lady Carole Bamford, Founder of Daylesford Organic Farmshops.

- Show me all supporting organisations and celebrity backers -

Make a difference for people, pigs and the planet
*Figure based on average UK pork consumption per person per year [Friends of the Earth (2014) MEAT ATLAS: Facts and figures about the animals we eat], average pig yield [Oklahoma Department of Agriculture Food and Forestry] and 2,530 pledges to only eat meat from real farms, not animal factories – or go meat-free.