Food from real farms, not animal factories!
It’s time to change our shopping habits and pledge to only buy meat from real farms, not animal factories.

Take the Pig Pledge now and join the global movement!
Join the growing number of people who are only buying meat from real farms, not animal factories (or going meat-free altogether). Through the power of our purses, it is possible to free pigs from the intensive conditions that impact the health of animals, people and the planet.

Take your Pig Pledge today

/ What’s the difference?



Despite the fact that the UK has some of the highest welfare standards in Europe, a large proportion of UK meat is produced using intensive methods that allow for practises such as teeth clipping, tail docking and cramped living spaces on bare concrete floors. We want people to be aware of the difference their shopping choices can make to animals, people and the environment.

Know your supermarket labels

Organic

sa_organic_black

starpic5
5-stars

Free range

Label-freerange

starpic4
4-stars

Outdoor bred

Label-outdoor

starpic3
3-stars

Freedom Food

label-freedomfoodwhite

starpic2
2-stars

Red Tractor

label-redtractor-o

1star-redtractor
2-stars

No welfare label

label-nolabel

0star-nowelfarelabel
0-stars

Find out more

Resources-labelling

How do supermarket labels differ?

Look for high welfare labels in your local shop or supermarket, or talk to your local butcher. Better still, shop at your local farmers’ market or source high welfare meat online.

Resources-eatlessmeat

Isn’t high welfare meat too expensive?

Cover the extra cost by buying cheaper cuts and reducing your meat intake, which is healthier.

HWPD-resources

Where can I find high welfare?

Use our global map and directory to help you find high welfare pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers.

Meet ‘Super Pig’, the Pig Pledge mascot

Superpig
In this latest video, Super Pig, the Pig Pledge mascot oversees a football game with a corrupt referee, which highlights the skewed policies that penalise small farmers while giving generous handouts to agribusinesses that kill wildlife with pesticides and destroy rural communities with land grabs »
More videos here

Make a difference for people, pigs and the planet
*Figure based on average UK pork consumption per person per year [Friends of the Earth (2014) MEAT ATLAS: Facts and figures about the animals we eat], average pig yield [Oklahoma Department of Agriculture Food and Forestry] and 2,530 pledges to only eat meat from real farms, not animal factories – or go meat-free.