The Pig Pledge
Take your Pig Pledge today!
…and join the world wide movement to only eat meat from real farms, not animal factories.


- pledges and counting -
2,260 – Individuals
69 – Organisations
51 – Businesses
43 – High profile supporters

Only buy these labels!




  • Sows and piglets have access to the outdoors all their lives
  • No genetically modified feed
  • Antibiotics rarely used

Free range



  • Sows and piglets have access to outdoor space all their lives
  • Antibiotics rarely used

Outdoor bred



  • Sows have access to the outdoors all their lives
  • Piglets brought indoors for fattening after 4 weeks, usually with straw or other bedding
  • Less use of antibiotics

Freedom Food



  • Indoor pigs must have bedding
  • No farrowing crates
  • Limited tail docking
  • Routine antibiotics on some farms

More labelling info…

The Pig Pledge


It’s time to change shopping habits and pledge to buy only high welfare pork from real farms, not animal factories!

The Pig Pledge campaign asks you to join the growing numbers of people who only buy high welfare pork from real farms not animal factories (or go meat-free), to free pigs from being reared in cruelly confined conditions that results in a myriad of human and environmental health problems. The campaign also seeks to clarify confusion over the pricing and labelling of pork products.

Key resources

3min campaign Pig Pledge video
Press release
Action alert newsletter

Watch the video

Recent blogs

Recent case studies

How to fulfil your pledge in 3 simple steps

The Pig Pledge campaign has been created to put power back into the hands of citizens. It is a call to collective action whose purpose is twofold: to raise awareness about the impact of animal factories and to make people aware that they can vote for real farming over factory farming every time they buy a pork product.

Where can I find high welfare?

Use our new global map and directory to help you find high welfare pork from farms, shops & restaurants that you can trust. It’s also easy to add new producers, suppliers and retailers to this directory and become part of the campaign to change the way we eat.

pledge High welfare pork directory


Make a difference for people, pigs and the planet

*Figure based on average UK pork consumption per person per year [Friends of the Earth (2014) MEAT ATLAS: Facts and figures about the animals we eat], average pig yield [Oklahoma Department of Agriculture Food and Forestry] and 2,260 pledges to only eat meat from real farms, not animal factories – or go meat-free.

Read some of the many comments we’ve received about the #PigPledge

“Governments are not currently helping to improve pig welfare or restrict the routine overuse of antibiotics in animal factories so it is up to us as consumers to bring about change. 
When it comes to pork, please change your shopping habits to support a better future for pigs, farmers and the planet by buying meat from real farms not animal factories. To highlight your commitment, please sign the Pig Pledge”
Tracy Worcester, Director of Farms Not Factories
“We’re downgrading the role of meat to being yet another cheap sandwich filler. Meat is a precious food and the animals that provide it should always be looked after in the best possible conditions”
Hugh Fearnley-Whittingstall, chef & “real food” campaigner
“As a former pig-keeper I wholly support and applaud the Pig Pledge campaign and all other efforts to make pigs’ lives more humane. I am really pleased to sign this pledge and hope that many, many more people will too”
Rosie Boycott. Writer, broadcaster & food advisor to the mayor of London
“The pig pledge reminds us that by our own actions we can change the world. We must all use our purchasing power to boycott meat from these animal factories”
Patrick Holden, speaker & campaigner for organic food and founding director of the sustainable food trust
“I like pork that doesn’t leak water and taste of nothing. Properly -raised pork has flavour, smells like heaven, and produces proper crackling”
Prue Leith. Restaurateur, caterer, television presenter/broadcaster and cookery writer
“Treating pigs as industrial production units on such an intensive level is not only shameful but also unsustainable. It is the antithesis of what people want the British countryside and farming to be and it poses a potential threat to human health and the environment”
Dominic West. English actor. He is best known for his role as Detective Jimmy McNulty in the HBO drama series The Wire
“For far too long, the link between the overuse and misuse of antibiotics in intensive farming and the serious threat from antibiotic resistance have been utterly ignored”
Zac Goldsmith, British conservative party politician, environmental journalist and entrepreneur
“If you care about the health and welfare of the pigs that make your bacon, then sign the Pig Pledge and support the farmers who care as much as you do”
Jools Holland, OBE DL is a composer, pianist, bandleader and broadcaster
“Everyone should understand what good agriculture means and why it matters; you can’t cook good food and not make this connection”
Barny Haughton, Founder and Director of Square Food Foundation
“Everyone should understand what good agriculture means and why it matters; you can’t cook good food and not make this connection”
Lady Carole Bamford, Founder of Daylesford Organic Farmshops.

- Show me all supporting organisations and celebrity backers -

Meet ‘Pink Pig’, the Pig Pledge mascot

Pink Pig, the Pig Pledge mascot oversees a football game with a corrupt referee, which highlights the skewed policies that penalise small farmers while giving generous handouts to agribusinesses that kill wildlife with pesticides and destroy rural communities with land grabs »

More videos